What is Profitability IRL?

Profitability IRL is an intensive launchpad for committed entrepreneurs who are ready to transform their ideas into profitable ventures in just weeks.

This program is meticulously crafted to cultivate market-ready companies while equipping entrepreneurs to confidently lead and rapidly achieve their desired outcomes. We employ a proven 6-week methodology to bring this vision to life.

Week One
Proof of Profitability

During this week entrepreneurs will validate their business idea by testing in the marketplace. We will gather customer feedback and iterate their business model to ensure viability and profitability. The focus on complete clarity and understanding of the problem they are solving, the target market and the value proposition.
Week Two
Infrastructure Intensive

This phase focuses on building the technical and operational functions needed for the business to thrive. This includes choosing and understanding the proper platforms and channels for selling and understanding all requirements to be optimized for success from the onset.
Week Three
Mark Making and Marketing

This week we focus on branding and marketing, the importance and the ability to create compelling content, use marketing channels effectively for best reach and developing a strong marketing strategy.
Week Four
Management and Maintenance

Here, we focus on ensuring entrepreneurs are comfortable and fully prepared to manage their business and maintain customer relationships. This week, we will also practice scaling the business and handle growth.
Week Five
Commitment

This week emphasizes the importance of dedication to the unique nuances of the entrepreneurship journey. This covers mindset, identity clarity, perserverance, challenges and continuous learning and improvement.
Week Six
Ready, Set, Launch

This final week, entrepreneurs are prepared to finally launch their venture. They are executing the business that they entrusted into our our hands to help bring to fruition.